Online Turnkey Solutions

When it comes to survival in blogosphere, it’s all about connections. All those links and good word thrown in by happy and loyal readers and visitors do wonders for promoting your blog and spiking its traffic. And then, there are those e-mail listings e-mail addresses and names of people who just might be interested in becoming regular recipients of information and news from you. If you want to give your blog a fighting chance, here are 4 tips on how to promote your blog using e-mail listings:

Target, target, target.

If you have to start promoting your blog now, then start right. Carefully determine your ‘market’ the type of readership you want to focus on and the type of visitors you want to bring in. This can vary greatly, depending on the main theme of your blog.

Look at your main subject and the sub-topics you regularly write about. Who would want to read your blog on a regular basis? What kind of topics would they want to find in your blog? Once they find their way to your site, would they stick around and look at your other entries?

Would they participate in any polls, discussion boards and forums you might offer or at least leave a comment? Furthermore, would the people in your e-mail listings be willing to promote your blog to others or mention it on their own blogs? With a targeted e-mail listing, the answer to these questions is a resounding yes.

The point here is simple: the market for your blog is already out there. It’s now up to you to let them know who and what you are and where they can find you. By focusing on promoting your blog to highly targeted e-mail listings, you can avoid marketing to that segment of blog visitors that: a) are totally uninterested in what your blog has to offer, b) are only partly interested and cannot be relied on to stay for long and c) have vague interests and may or may not be willing to participate or sign up for your promotions.

Offer relevance at all times

If you are unable to use relevance in your invitations, it will be like throwing thousands of invitations to a violin concerto in a gym full of wrestling fans. You probably could hit a few bull’s eyes and some might be even willing to give your invite a try but the meager results will not compensate for the sheer effort and resources you will be using.

Avoid wasting your precious energy by ensuring that when you promote your blog using e-mail listings, it will be relevant enough for the recipients to respond positively to.

Be clear about your motives

The people who belong to your e-mail listings may be very familiar with the industry by now. When promoting your blog, make sure you state in clear terms what the blog is about, what subject(s) will be offered and how they can respond.

Don’t hide behind vague terms or try to be mysterious. Remember that your e-mail list has plenty of other options out there, blogs that are willing to state their offerings in clear, understandable language.

Allow your e-mail listings the freedom to opt out

So maybe you’ve garnered some terrific responses from your initial foray into opt-in subscriptions with your e-mail listing to promote your blog. Does that mean risking a percentage of that number to unsubscribe by offering an opt-out option? Definitely.

Allowing new members obtained from your e-mail listings to opt-out is not only polite, it also shows professionalism on your part. Withholding the opportunity for subscribers to unsubscribe is considered rude and makes you seem desperate for readers.

If you choose this method of retaining your readers, you risk being ridiculed in the industry. If word gets around, you could risk losing even more potential leads for your e-mail listings. To gain respect and eventually, a loyal following for your blog, promote it with your visitors’ interests in mind.

Email groups are important targets for your promotions, and gaining their support can go a long way in increasing the popularity of your blog.

Major Sample of Your Target Market

Email groups are created on the basis of shared interests or any other common factor. Email groups may be composed of people with the same hobby, living in the same area, or with the same occupation.

Whatever the reason an email group had for establishing itself, whats important is for you to determine whether they can match the profile of your target market. When it does, getting the group hooked to your blog instantly lets you kill several birds with just one click!

Unified Response

Another great thing about tapping on email groups is the kind of relationships members have with each other and how group decisions are made. In email groups, there is always a clear distinction between moderators and ordinary members. When moderators make a decision, members almost always automatically perform a similar action.

If you can manage to convince the moderators of the email group to visit your blog and maybe even link to it, you can expect the members to promote your blog as well. Convince the one that matters and you win all!

Variety

As weve mentioned earlier on, email groups are established for varying reasons. It is unlikely, therefore, that you won find any email group matching the description of your target market. As such, you should take the time to browse through email group directories. Pay attention to the information theyve provided for their group and youll know whether theyre likely to be interested in your blog or not.

How to Tap on Email Groups

Now that youre aware of the importance of email groups, here are a few tips to effectively promote your blog through them.

Join the Group

Your messages will be welcomed more warmly if you join their group first. To do so, youll usually need a valid email address, pass their security test, and maybe explain your reason for joining.

While its always good to be candid, it wouldnt hurt to mention any other reason you may have besides wanting a chance to promote your blog. If youre stuck for a reason, try thinking of yourself as an ordinary member instead. Think of the benefits youll enjoy from joining the group and make sure to mention that.

Know the rules

Every email group has rules for members to follow. Make sure you learn these carefully so that you avoid unknowingly violating any of their rules. Abiding by them as you start posting your messages to the group is sure to endear yourself to other members as well.

Introduce yourself

Before posting any message, its important to introduce yourself to other members. Remember to thank them for letting you join their group and take the time to get to know them as well. Introducing yourself is a great way to direct the conversation to your blog and from there, youll able to start on your marketing plan.

Return the favor

Last but not the least, remember to return the favor. If the email groups youve joined are working hard to promote your blog, you should return the favor and promote them as well. Doing that is good karma, and thats never bad for your business!

Blogs are here to stay, and many Wahms are taking advantage of the trend. Making money with blogs is a popular choice for many work at home moms. Blogs are simple to set up, and relatively easy to update. This is especially true when you compare blogs to other types of websites. Within just a few minutes, you can set up a professional looking blog for free and start your Wahm blogging business.

A blog is an easy to update website that looks sort of like a journal. Entries are made at a minimum of each week, and the newest entries appear at the top. Entries are normally short articles of 200 to 500 words. Readers visit the blog or read the new blog entries through a blog reading program. Readers can also comment on entries and provide links between their own blogs and your blog.

With blogs, the opportunities are wide open. Choosing a blog topic is as easy as looking at your own life for inspiration. There are blogs about everything from celebrity news to bathroom cleaning tips. Before you start a blog, do some research on the Internet to see if people are interested in your possible blog topic. Your topic doesnt have to be popular, but it does have to have a dedicated group of people who are interested in the topic.

When you pick a topic, make sure to stay within a fairly small niche. The term niche is used to describe a group of people who have a similar interest. There are big niches like working at home and small niches like tips for training your cat to sit on the toilet. Try to find a happy medium between a popular topic and a niche interest so your blog has plenty of readers. Some topics, like working at home or parenting, are too broad and have too much competition for readers.

You can set up your blog through a free blogging platform, like www.blogger.com or www.wordpress.com. There are also a half dozen others to choose from. The blogging platform will walk you through making your first entry into your blog.

After youve made a few entries into your blog, its time to monetize your blog. This means youll be making specific changes to your blog in order to make money. One of the most popular ways to gain income from a blog is by using a contextual advertising program, like Google Adsense or Chitika. Contextual advertising pays you for each time a reader clicks on one of the advertising links on your page. The advertising program will scan your blog entries for keywords, and then place advertising on your page that relates to your page content.

For example, if you have a blog on childrens television and write an article about Sesame Street, the ads appearing next to that article will have to do with that program. They might be links to shopping for Sesame Street items, or an ad for vintage Sesame Street collectables selling on ebay.

One thing to note with contextual advertising is that you wont have to worry about placing the ads yourself each day. Once you enter the code on your blog, the program will automatically refresh the advertising when you make a new post. You will be paid several cents for each click. It doesnt seem like a lot per click, but it sure does add up quickly.

Contextual advertising is just one way to make money from your Wahm blog. You can also make product recommendations and suggest information products (e-books) to your readers. Each time someone buys a product you recommend, you will get a commission. Many bloggers find that making gentle product recommendations throughout their blogs are a way to garner extra income.

Finally, some companies will pay bloggers to create posts that suggest certain products or services. These companies pay a few dollars per post, and are fairly easy to use. The only drawback is that youll have advertising posts throughout your blog content. However, many bloggers have found a way around this by putting And now a word from our sponsers at the beginning of each of their required advertising posts. This helps the advertising appear less intrusive.

When you are speaking with children, repeating yourself may sometimes be the key to getting yourself heard and understood. But youre not speaking to children when youre posting the same message over and over in forums, are you? Since youre not, isnt it safe to conclude that such tactics wont work? Worse, they can even backfire on you! Here are five good reasons to avoid spamming in forums.

It Annoys Moderators

Spamming is considered a blackhat SEO technique, and most, if not all, forum moderators do not tolerate it. Other forum members are sure to report you and when a moderator finally takes notice, youll certainly have your membership suspended if not revoked immediately and permanently.

There are several reasons why spamming will annoy moderators. Firstly, its their job to keep other members happy and what youre doing is the opposite. You are, therefore, giving them extra trouble to deal with. Secondly, spamming consumes web space and web space costs money. Spamming also makes use of bandwidth, and that costs money, too. By spamming, you are forcing moderators to spend money on something they dont consider acceptable.

It Irritates Other Members

Again, there are plenty reasons why forum members arent happy with your spamming. First of all, these people consider your messages a waste of time. By posting the same message over and over, you force them to spend precious seconds on just scrolling the window until they reach a message that you havent posted.

You also make back reading difficult for them. Instead of being able to read all the information they need from one page, you force them to load a new one just to get to the next important message.

Once members realize that you are knowingly practicing spamming, they wont take your actions lying down. Besides reporting you to moderators, they can also submit your name to concerned agencies that are against unlawful and undesirable Internet marketing tactics. They can also spread the word about your not-so-nice marketing techniques and before you know it, youll be banned from every forum in the Internet.

It Doesnt Work

Adults are different from children. Theyre already smart and mature enough to understand a simple lesson at the first try. Repeating the same message over and over, as it is, is unnecessary.

Now, if youre practicing spamming in hopes of convincing people to try out your product or service, youre going about the wrong way, too. To convince a person, repetition is not needed. Instead, you need to give people different reasons to change their minds. The more reasons you give them, the greater chances youll have of convincing them to see things your way. But if you stubbornly sticking to one reason then youll achieve nothing.

Forum Marketing Strategies to Replace Spamming

You should be convinced by now of the utter futility of spamming in forums. Dont wait till your online business collapse before you decide to change your ways. Use a different not to mention legitimate technique now and you wont regret it.

To help you get started, consider providing valuable contribution that showcases your expertise. Choose questions that you can answer as an expert. Get to know other people in the forum and build relationships with them. Post your link in your profile page and signature. Last but not the least, use a cool username to get more attention!

Having a blog can be a great way for you to practice your writing and to allow others to find out more about you and to get to know you better. Moreover, in this day and age of Internet businesses, a blog can be a great way for you to make money.

In a system called affiliate marketing, you can get commissions whenever people click on ads that are posted on your site. In this way, you not only enjoy writing, you also get to make money from it. Of course, the only way that you can get money through this method is to get more visitors to your blog, and to have great content that everyone will want to avail of.

One way for you to get more visitors is to find an email group that you can use to promote your blog. An email group or mailing list is a great marketing vehicle: you can get in touch with a lot of people who have the same interests as yours, you can find a lot of people who may even have the same attitude as yours, and you can get the word out faster on a product or service that you like. In this same manner, you can get the word out much faster on your blog, and you may be able to spread the word if you know how to talk to people in your email group.

But how do you find the email groups? Here are a few tips that you may want to use as you search for a mailing list that will allow you to talk to a lot of people, keep in touch with people with whom you share interests, and have a lot of fun in promoting your blog!

- First, what are your interests?

Many email groups are built around common interests, be they movies, music, crafts, or even romance and love. List down all your interests. You can start with your hobbies, then your favorite songs, artists, movies, books, authors, and actors. You can use these interests as keywords when searching for email lists. Nearly all email list networks have a searchable database that you can use when looking for groups for you to be a member in. This way, you can be more sure to find people who have the same interests as yours.

- Second, what is your blog about?

Use keywords about your blog in order to find more email groups. For instance, if you have a blog about pets, you may want to look for email groups that talk about pets, feeding pets, grooming pets, veterinarian and vet visits, and just animals in general. You can be as specific as you like: there are whole mailing lists for proud owners of certain breeds of dogs, or for people who like a certain kind of reptile. You can also be as general as you like. However, you may have a harder time with large groups, as they can be filled with people who do not read carefully through all the posrs.

- Third, spread yourself evenly, but not too thin

The disadvantage with having too few mailing lists to be a member in is that you will also have fewer contacts in your network and a smaller range, as though you were putting all your eggs in one basket. The disadvantage with having too many mailing lists, however, is that they are much harder to manage on your part, and you could end up getting a lot of emails but not getting to respond quickly enough.

There is no doubt that blogging is qucikly becoming popular and theres no stopping its popularity. The fight for supremacy heats on. The battle for the highest ranked blog or the most frequently visited blog is now at its peak. It is also no surprise that blogs now are becoming popular because of its use as a vehicle for earning extra bucks.
What do you need to increase your blogs traffic? It requires no extra complication as a matter of fact, all you need to do is to maximize your networking skills. Thats right! No need for additional special skills just plain old networking skills. So how do you start?

First you need to have a constant appearance online. You can visit other blogs as well, in that manner bloggers will see your blog entries as well. Its more like a give and take relationship. You can also participate in blog forums and recommend your blog to those people who are seeking information which your blog provides. Aside from forums, you can also chat with other bloggers online.

Advertise your blog online. You can visit other blogs as well, in that manner bloggers will see your blog entries as well. Its more like a give and take relationship. You can also participate in blog forums and recommend your blog to those people who are seeking information which your blog provides. Aside from forums, you can also chat with other bloggers online. Advertise your blog online. It requires no extra complication as a matter of fact, all you need to do is to maximize your networking skills.

Thats right! No need for additional special skills just plain old networking skills. So how do you start? It requires no extra complication as a matter of fact, all you need to do is to maximize your networking skills. Thats right! No need for additional special skill, just plain old networking skills. So how do you start? First you need to have a constant appearance online. You can visit other blogs as well, in that manner bloggers will see your blog entries as well.

Its more like a give and take relationship. You can also participate in blog forums and recommend your blog to those people who are seeking information which your blog provides. First you need to have a constant appearance online. You can visit other blogs as well, in that manner bloggers will see your blog entries as well. Its more like a give and take relationship. You can also participate in blog forums and recommend your blog to those people who are seeking information which your blog provides.

All you need to have a constant appearance online. You can visit other blogs as well, in that manner bloggers will see your blog entries as well. Its more like a give and take relationship. You can also participate in blog forums and recommend your blog to those people who are seeking information which your blog contains.

You can visit other blogs as well, in that manner bloggers will see your blog entries as well. Its more like a give and take relationship. You can also participate in blog forums and recommend your blog to those people who are seeking information which your blog provides.

In short, social networking is the key to improve your blogs traffic.

People nowadays are fond of writing blogs. Some write blogs just for the heck of it and some makes blogging a source of income. Thats right. Blogging can generate income as well. But its not that simple for your blog to generate money it must first generate a large number of views. Traffic is the main key. The higher your blog traffic, the higher extra money you will be able to get from your blog. So the main question is how do you acquire such traffic? How do you promote your blog to the millions of online drifters.

One of the most common way of doing so is through blog directories. Blog directories enlists a large number of blogs that are accessible to the public. They are diversified and segregated in a manner that the topics will correspond to what blog you are looking for. Are you looking for technical stuff? Political matters? Tips for a troubled relationship maybe? It doesnt matter what the topic youre searching for it will always be a good way to promote your blog through blog directories.

Are you looking for technical stuff? Political matters? Tips for a troubled relationship maybe? It doesnt matter what the topic youre searching for it will always be a good way to promote your blog through blog directories. Blog directories enlists a large number of blogs that are accessible to the public. They are diversified and segregated in a manner that the topics will correspond to what blog you are looking for.

Blog directories enlists a large number of blogs that are accessible to the public. They are diversified and segregated in a manner that the topics will correspond to what blog you are looking for. Are you looking for technical stuff? Political matters? Tips for a troubled relationship maybe? It doesnt matter what the topic youre searching for it will always be a good way to promote your blog through blog directories. Are you looking for technical stuff? Political matters? Tips for a troubled relationship maybe?

It doesnt matter what the topic youre searching for it will always be a good way to promote your blog through blog directories. Blog directories enlists a large number of blogs that are accessible to the public. They are diversified and segregated in a manner that the topics will correspond to what blog you are looking for. Blog directories enlists a large number of blogs that are accessible to the public.

It doesnt matter what the topic youre searching for it will always be a good way to promote your blog through blog directories. Are you looking for technical stuff? Political matters? Tips for a troubled relationship maybe? It doesnt matter what the topic youre searching for it will always be a good way to promote your blog through blog directories.

It doesnt matter what the topic youre searching for it will always be a good way to promote your blog through blog directories. Are you looking for technical stuff? Political matters? Tips for a troubled relationship maybe? It doesnt matter what the topic youre searching for it will always be a good way to promote your blog through blog directories.

In a nutshell, blog directories can be used to boost ones blog traffic and a perfect way to promote your blog online.

Do’s and Don’ts for Reciprocating Traffic to Promote Your Blog

Some mockingly call it as the mutual admiration society and wherein people praise and link to each other in order to generate traffic. No matter how way you look at it, reciprocating traffic works not just for promoting websites but blogs as well. Here are several dos and donts to take note of if youre in the mood for sharing some love with your fellow bloggers.

How to Reciprocate Traffic for Blog Promotion

Reciprocating is easier than you think. You just have to take note of what other bloggers are doing for you and return the favor. Of course, you can also consider initiating things by being the first to post a comment, include a link in your directory, respond with a blog entry, or review another blog.

As long as what youre doing places focus on you and the other blogger, youre doing the right thing!

Make your reciprocation valuable

If you are going to reciprocate a favor, be sure to make it valuable and meaningful for the other blogger. It would simply be a waste of web space if all youre going to say is hi and goodbye. If thats what youre going to do, its best not to reciprocate at all.

To make reciprocation valuable, consider which areas you can make the greatest contributions pages which, even better, the other blogger would appreciate to gain more traffic for. Look for questions that coincide with your fields of expertise.

Make it mutually beneficial

Reciprocity is not merely an exchange of links. It also includes mutual acknowledgment and maybe even recommendation of each others expertise. When you post a comment or display a link in your website, make sure that the information you provide not only reflects positively on the other blogger but on yourself as well.

Pay attention to house rules

Reciprocation means visiting another persons blog and as they say, when in Rome, its important to do as the Romans do. Every blog has its own set of house rules and you must pay attention to them. One example of house rules is the inclusion of links in your comments. Some bloggers prefer not to have any links displayed without their express permission.

Acts of rudeness commonly result from simple misunderstanding and ignorance of rules. If youre unsure about your statement, you can always email the other blogger and ask for confirmation as to whether your reply is adequate or not.

Dont be condescending

Its easy to be so without even being aware of it. When you are visiting a blog thats less popular than yours, dont act or speak in such a way that youve made it very clear to everyone the other blogger should be grateful for you little act of reciprocation. Thats a big no-no to do, and youre sure to receive unpleasant feedback even if its true. Such things are better left unsaid.

Always return the favor

Last but not the least, remember to return every favor you receive! This is the golden rule of all golden rules and to violate once or several times is something that no Internet marketer forgets. Soon, tales of your infamy will spread and you shouldnt be surprised if the popularity of your blog starts declining.

Regardless of how much or how little youll benefit from reciprocating the favor, do it anyway. Its called good business!

Email opt-in lists are very important. They provide you a legitimate way to keep in touch with your customers, not to mention a way to ensure that you dont lose them to the competition as well.

Subscription Software

Choose the best software that will allow you to automate the registration process for would-be subscribers. Once you have this up and running, visitors of your blog can automatically opt-in to your email list even without your physical supervision. As the settings for these programs are configurable, its up to you to choose whether approval of subscriptions would be automated or manual.

Offer and Link

Use an attention-catching image or decorative text when inviting people to join your email list. Be sure to place it in a prominent area of your homepage. As for other pages, just choose a spot where its highly visible and which you could maintain for your entire website.

As for the link, just keep it simple and remember to make regular checks in order to ensure that its always in good working order.

Call to Action

Since building your email list is your current goal, its best to end every blog entry you write with an invitation to join your email list. Your call to action for now should offer strong encouragement on joining your email list.

For an effective call to action, just keep your sentence short but powerful. Use action-packed words and if possible, try creating a sense of urgency with your words.

Deadlines

Speaking of urgency, one way of making people even more aware of the need to join your email list is by offering an incentive with it. This can be special discounts, membership privileges, or free ebooks and the likes. Whatever you end up offering, just remember to place a deadline on your promotion.

With the clock ticking, your blog readers are sure to experience just how necessary it is for them to avail of your offer.

Benefits

Besides those incentives youve mentioned, there must also be other benefits for a customer to enjoy once they do sign up for your email list. Explain to them what you hope to accomplish with your email list and how theyll benefit from it at the same time.

Signing up with your email list, for instance, will allow them to receive regular updates about the latest additions to your blog. They may also be able to receive newsletters containing special members-only data.

Safety and Confidentiality

Another way to encourage people to sign up for your email list from your blog is by giving them the assurance they need when it comes to safety and confidentiality. Purchase and register for what you need in order to provide your customers as secure platform for the registration process. A secure platform is one that keeps customer data safe from getting hacked.

As for confidentiality, you should also give your solemn word not to share any information they submit with other parties.

Overall Improvement

Of course, the real clincher is your blog itself. If you consistently work on providing the best content for your blog, youre giving them the best reason to sign up for your email list. If you dont prove to them that theres something to look forward to in your blog, they will never think theres any reason for them to join your email list.

Reasons Why Leaving Spam Comments is NOT the Way to Promote Your Blog

There are basically three words that can describe spam accurately: desperate, manipulative, evil. While that may sound like the resume of some soap opera villain, it rings true for every one of us who have ever been burned by spam. Spam is an example of why sometimes, the means does not justify the end.

True, the aim is to build buzz for your blog but the technique used is just plain wrong. If you’re planning on leaving spam comments on other websites any time soon, know that it’s not the way to promote your blog. On the contrary, you might even do damage to your blog without knowing it.

Understanding spam comments

Spam comments started sprouting their evil seed when online guestbooks began appearing on websites. Unscrupulous site owners and marketers bombarded these guestbooks with links (many even used purely links) back to the spammers’ websites. If any comment is included at all, it may contain highly generic ones such as ‘cool post’ or ‘great website’ or ‘nice page’.

Spam appears in just about anything these days, including blogs, often in the form of a comment. How this is done is quite simple. Any blogger who wishes to promote his blog can simply write down keyword-heavy texts in the guise of a comment and then post it at random on another blog or website. Sites that allow hyperlinks to be displayed are usually the prime targets.

The problem here is that this type of commenting is not purposeful at all. It’s done at random, similar to throwing darts at a huge dartboard while wearing a blindfold in the hopes of hitting something, anything.

Why spam commenting will not work for you

Leaving spam comments to promote your blog may seem tempting enough but it’s best to avoid it. That is, if you want to be taken seriously and see your blog last long enough for your grandchildren to appreciate. Here are reasons why leaving spam comments to promote your blog are NOT the way to go:

You’re being watched

These days, you spam someone once and you’ll be branded for life. Or at least the blog or business you’re trying to promote will be. The CAN-SPAM Act of 2003 makes sure spam is controlled and no one can wave it around like a weapon.

Becoming associated with spam is bad news for your blog. People hate spam period. They will be more than happy to report you to your host provider or even your affiliate companies and avoid your blog altogether. And yes, Akismet and a host of other plug-ins designed to fight spam will be watching.

You will be penalized

By leaving spam comments on another website with the sole purpose of promoting your blog, you give that website’s owner the permission to become a witness against you. Your host provider will cut off ties with you and if you’re using your blog to promote an affiliate’s products, even your affiliate will drop you.

Should this happen, you will have to start all over again, from square one, with a tarnished reputation. If you leave more spam comments in the future, you’ll only be repeating the cycle all over again, all to your detriment.

You’ll be seen as unprofessional

Leaving spam comments to promote a blog is for the lazy, the uninformed and the desperate. Why else would you use a technique that is generally viewed as unsavory? If you’re unprofessional, your visitors will find it difficult to trust you ever again.

You’ll be violating certain unwritten codes

The reason why comments are allowed in websites is to provide people a platform with which to interact. Blogs, forums and discussion boards are large meeting places, open to people regardless of their age, sex, location or personal beliefs, with the implicit agreement that those who participate will be respected for their beliefs.

By leaving spam comments on these sites mainly to promote your blog, you break this code of trust.

Leaving spam comments can increase your blog’s ranking… artificially

Although an artificial increase in ranking can mean good news for your blog (it will allow your site to appear high in search engine rankings), this is only an initial effect, sort of like anesthesia. Soon, it will wear off.

This is particularly true if your blog has nothing else to offer. Visitors who have been driven to your blog through search engine links (which you were able to achieve artificially) will sniff around your site and if they find nothing there, they’ll leave soon enough, never to come back.

Worse, word might even get around that your website is filled with nothing but air. If you must promote your blog this way, make sure you have the content to make visitors stay.